Key West Key Lime Pie Company The Profit Update
Introduction
The Key West Key Lime Pie Company is a well-known bakery located in the heart of Key West, Florida. The bakery specializes in making delicious and authentic key lime pies, which are a staple of the Florida Keys. The bakery has been in business for over 20 years and has gained a reputation for its high-quality products and exceptional customer service. In 2016, the bakery was featured on the hit TV show "The Profit," where it received a much-needed makeover from host Marcus Lemonis. In this article, we will take a look at the Key West Key Lime Pie Company's "The Profit" update and see how the bakery has fared since the show aired.
The Profit Episode
The episode of "The Profit" featuring the Key West Key Lime Pie Company aired in December 2016. The episode highlighted the bakery's financial struggles and its need for a makeover. Lemonis, the host of the show, worked closely with the bakery's owners, Jim Brush and Alison Sloat, to revamp the bakery's branding, product line, and marketing strategy. Lemonis invested $200,000 in the bakery in exchange for a 40% stake in the business.
Changes Made
After the episode aired, the Key West Key Lime Pie Company underwent a significant transformation. The bakery's branding was updated, and a new logo was created. The product line was also expanded to include new items such as key lime tarts and key lime cookies. The bakery's marketing strategy was also revamped, and the company started to focus on online sales and social media marketing.
Impact of the Changes
The changes made to the Key West Key Lime Pie Company have had a significant impact on the business. The bakery's revenue has increased, and it has gained a larger customer base. The expansion of the product line has allowed the bakery to appeal to a wider range of customers, and the new marketing strategy has helped the bakery reach customers outside of the Florida Keys.
Online Sales
One of the most significant changes made to the Key West Key Lime Pie Company was the focus on online sales. The bakery's website was updated, and it now offers online ordering and shipping to customers across the United States. This has allowed the bakery to reach customers who are not able to visit the physical location in Key West.
Social Media
The Key West Key Lime Pie Company has also had success with its social media marketing strategy. The bakery has a strong presence on platforms such as Facebook and Instagram, where it shares photos of its delicious products and engages with customers. This has helped the bakery build a loyal following and reach new customers.
Conclusion
The Key West Key Lime Pie Company's appearance on "The Profit" was a turning point for the business. The changes made to the bakery's branding, product line, and marketing strategy have had a significant impact on its success. The focus on online sales and social media marketing has allowed the bakery to reach a wider customer base, and its revenue has increased as a result. The Key West Key Lime Pie Company is a great example of how a small business can benefit from a makeover and the guidance of a business expert like Marcus Lemonis.
