The Profit Key West Key Lime Pie Co
Introduction
The Profit is a popular reality TV show that helps struggling businesses get back on track. In one of its episodes, the show featured the Key West Key Lime Pie Co, a small pie shop in Key West, Florida. The shop's owner, Jim Brush, was struggling to keep his business afloat, but with the help of the show's host, Marcus Lemonis, the shop was able to turn things around.
The Story of Key West Key Lime Pie Co
Key West Key Lime Pie Co was founded in 2006 by Jim Brush. The shop specializes in making key lime pies, a dessert that is synonymous with the Florida Keys. The shop's pies are made from scratch using fresh key lime juice, graham cracker crust, and sweetened condensed milk. The shop also offers other key lime-based products such as salsa, seasoning, and soap.
The shop started out as a small mom-and-pop operation, but it quickly gained popularity for its delicious pies. However, despite the shop's success, Jim Brush was struggling to keep up with the demand. He was also facing financial difficulties, and the shop was in danger of going out of business.
That's when Jim Brush decided to seek the help of The Profit. The show's host, Marcus Lemonis, was impressed with the shop's product and saw the potential for growth. He decided to invest $150,000 in the business in exchange for a 50% stake.
The Turnaround
With the help of Marcus Lemonis, Jim Brush was able to turn things around for the Key West Key Lime Pie Co. Marcus helped Jim rebrand the shop and gave it a more modern look. He also helped Jim streamline the shop's operations and improve its marketing strategy.
The shop's product was also improved. Marcus introduced a new recipe for the key lime pie, which was well-received by customers. He also helped the shop expand its product line to include more key lime-based products.
The shop's sales increased significantly after the show aired, and it was able to pay off its debts. Today, the Key West Key Lime Pie Co is a thriving business that continues to serve delicious key lime pies to locals and tourists alike.
Conclusion
The Key West Key Lime Pie Co is a great example of how a struggling business can turn things around with the right help. Thanks to The Profit and Marcus Lemonis, the shop was able to improve its operations, expand its product line, and increase its sales. Today, it's a successful business that continues to serve delicious key lime pies to customers in Key West.